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Microsoft Introduced Its New Logo in 2012 — Historical Archive

Archive note on Microsoft introducing its four-color square logo and Segoe wordmark in August 2012, its first major corporate logo change since 1987.

By ShantanuUpdated 2 Apr 20161 min read
Microsoft Introduced Its New Logo in 2012 — Historical Archive

On August 23, 2012, Microsoft introduced a new corporate logo built around four colored squares alongside a gray Microsoft wordmark. It was the company’s first major corporate logo change since 1987.

The redesign arrived during a broader visual transition across Microsoft’s products, including Windows 8 and the company’s then-new design language.

This article is retained as a historical snapshot from the Windows 8 launch period.

Official references